In an interview with Tony Robbins, I picked up a very interesting thing that Tony said:
Nobody is NOT going to read your article because it is too short!
It’s a very strong statement to the point and it got me thinking. If you provide value, the length really doesn’t matter at all. And this can be applied not only to the written word but also video or even podcasts. As long as you are providing quality and value (however you define ‘value’) the audience will follow!
For that exact reason, most of our course videos inside the membership are not longer than 8-15 minutes each. Solve one particular problem at a time and stay focused while doing that!
That’s a great piece of advice everybody should be aware of. That’s all for today! :)